Tuesday, September 11, 2012
On Wednesday, September 5, 2012, Sharon and I conducted a phone conference with Tamra Johnson, owner of ARC, concerning her overall business concepts and relevant information concerning her company. Below are the Q&As of our conversation.
Who is your audience? Is it your consultants or the businesses that your employees will be consulting for?
Both; I would like the website to reach out to both audiences while also building credibility with the businesses.
Is the focus of your business for temp-to-hire employees, part-time employees, or both?
The type of work is primarily project based and is set-up so that the consultants can work around their personal schedules. They can take on various projects to make their hours part-time to their liking, work on one project at a time, or work on multiple projects for multiple companies at the same time.
Are you reaching out to only women, or will you be representing men as well?
Both; I started the company focusing on just women, but men also showed an interest in the company so I opened it up to everyone. However, the majority of the consultants are women.
What job fields are you focusing your attention in?
I would like to primarily focus on engineering and technical management (aerospace) to begin with; those are the fields that I am experienced in. Once I grow the company, I may possibly branch out into the legal field, but I want to stay focused primarily in the “professional” sphere.
How many clients (businesses) do you currently have? How many consultants (employees)? How did you outreach to them?
I currently have contracts with 2-3 clients, and about 18 consultants. All of the consultants are people I have previously known and/or worked with that were looking for work, so it has primarily been word-of-mouth so far. I started the company in January, so it has only been nine months.
Your website states you are US based; are you focusing on California or will you be reaching out to other states as well?
I’m open to reaching out to other states. Only half of my consultants live in California. It is just more convenient right now to expand in California because it is local.
Do you have any suggestions for key search words for your business that may help filter through all of the general staffing businesses and key in on your type of company?
Part-time engineering
High caliber technical consultants
Short term technical support
Flexible work environment
Qualified experts
Highly experienced, top quality (consultants)
Is there anything specific you would like us to work on, other than revamping the website and making your company more track able?
I would like to possibly blend my current blog and ARC’s website, but I’m not sure how much to blend or keep separate. I also don't think the word “consultants” is the best. I'm open to suggestions.
Posted by Jenni Jensen at 9:57 PM
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