Student Name
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Company Name
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Business Category
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Derrick
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General Purpose Commercial Information Technology Equipment, Software, and Services
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Jenni
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Mission Oriented Business Integrated Services (MOBIS)
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Sharon
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General Purpose Commercial Information Technology Equipment, Software, and Services
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Sharon’s Website Analysis
Content: On the left they have places links to their products and services as well as a login portal for clients. Since this company ship out their materials they have links associated with shipping and handling. Main page contains their products as seen in the news as well as their social networking page links. Mission statement can also be found on the main page too.
Purpose: To provide online training materials for programs such as Projectwise, MicroStation, and InRoads Support. These online materials are purchased through this company and can be customised for a skill-specific company. KGB aims at providing the student with the knowledge and skills required by the programs to efficiently implement them in their work environment.
Audience: The audience of this website is mainly for employers looking for training materials for their employees.
Tone or Voice: instructive, helpful, knowledgeable, authoritative.
Design: Top portion of the web site contains a rectangular picture stretching through the entire top. left side contains all the links to the various types of programs, contact information, download area, as well as their social media links.
Links and Site Map: This web site has about 40+ links. Most of these links take you to different types of training materials as well as places to download or ship the materials. Apart from these types of links, they also have social networking sites and blogs that encourage making connections as well as referring potential clients to them.
User Participation: Knowledgebase Group Consulting offers the materials for sale that can also be downloaded straight off their website. Apart from that they can also ship you the materials. they have a place for log-in and they also have a place to interact with their social networking sites. KGC also has a place for employers to connect to their social media sites to help KCG gain more notoriety. Clients can add KGC to facebook, twitter, and gmail/google+.
Style, Grammar, Sentence Structure, and Precise Terminology: KGB has a very pedagogical style of writing. The purpose of their text is to get you straight to their product. Since they are in the business of selling computer programs they do use an extensive amount of computer terms. This gives them an edge because its lets their clients know that they are competent in the world of software and programming.
Derrick’s Analysis:
Content: On the top of the main page they have the typical headers/drop down menus that can give a person a wide amount of information about company. These same drop down options are also listed on the bottom of the page. While on the left and right sides of the main page they have a lot of clickable options to explore that talk about who they are, what they can do for you and your company, and lastly who some of their top contracts/clients are. Purpose: To provide possible customers with information on the wide array of services that range from full IT services to simply installing and helping to manage software and hardware for a company. All products and services are purchased through Blue Tech and managed by them to help meet a client’s specific needs and wants.Audience: The audience of the website is geared towards companies who are looking to have a comprehensive IT solution integrated into their business. Blue Tech offers several options that range from complete IT solutions and support to software and hardware that can be installed into a current systemTone or Voice: Knowledgeable, direct, authoritative, helpful, concise
Design: Overall, there is a lot of unused white space that runs along the website. the top of the site has a drop down menu with general information on the company, its services/products and how to contact them. on the left and right sides of the page before the white space are news updates about the company and who are some of their top contracts/clients.
Links and Site Map: The Blue Tech website has many links built into it. Most will lead you into a specific service they offer. But there are some that are dedicated to social media (Twitter, Facebook, etc), careers, their online catalog, and current contracts they have. All links strive to get a potential client more motivated to work with and hire Blue Tech.User Participation: Blue Tech offers user participation by being able to connect with them on the company’s social sites, send direct contact to them via email, or even log into an online catalog to shop and start getting support/help.Style, Grammar, Sentence Structure, and Precise Terminology: Blue Tech has a rather friendly, but serious note to the language they use. They try to come off in a friendly and inviting manner when discussing their company. However when they speak about services and products offered, they use direct terms and language that helps convey they are experts in their field.
Jenni Jensen
Jefferson Consulting Group, LLC
Content:
The content of Jefferson Consulting Group’s (JCG) website is to communicate their professional services and expertise in the political arena; specifically focusing on consulting, business development, and lobbying sectors. JCG accomplishes this by describing the professional services they offer for each sector; displaying their achieved results; and introducing service area team members, their knowledge, and their specific areas of focus. Through this content, JCG conveys the message of being “leverage” for customers that choose to retain them.
Purpose:
To advertise JCG’s professional services in the government consulting, federal business development, and lobbying sectors.
Audience:
JCG’s primary audience is government and industry personnel. This is evident as JCG’s website displays their client list, as well as indicates their focus on government and industry relations and consulting.
Tone or Voice:
The tone of JCG’s website is professional and concise, portraying the company as being straight forward, organized, and equipped to handle any and all matters. JCG consistently uses the terms “expert staff” and “decades of experience” throughout their website to promote their knowledge and proficiency within their area of business, as well as posting news and case studies of their achieved results.
Design:
JCG’s website design and layout is consistent with their portrayed tone: concise and professional. Their Home Page displays their tag line (Leverage: Decades of experience in government and industry to achieve results for our clients) in crisp, bold lettering that is stagnate while images of government buildings rotate in the background. These images complement their area of focus within the political arena. Underneath this main section are JCG’s three areas of focus—government consulting, federal business development, and lobbying—each with their own relating hyperlinked image, title, and brief description of what JCG can do for each of these sectors. At the top of the Home Page is the search bar that contains short titles of other pages within the site; such as Practice Areas, About US, Clients, News, and Contact Us. This search bar, as well as JCG’s company logo that is placed in the upper left hand corner, are consistent throughout the site’s pages.
Links and Site Map:
There are various types of links throughout JCG’s website:
· Media Links (on all pages)
o Twitter
o LinkedIn
o Facebook
Below is JCG’s Sitemap that I have added to.
Sitemap
Practice Areas
· List of Employees
o Experience (Paragraph) and Picture (gives a personal touch)
(bulleted summary at top of page)
· Achieved Results
o Articles
o Videos
o Audio
· Practice Area Leads’ emails
· Company’s contact information and address
User participation:
JCG’s website is designed to encourage user participation: they limit the content to only market their experience and practice areas so that users must contact JCG to obtain more information. This scheme allows JCG to personalize each customer’s experience, as well as focus in on the customer’s direct needs.
Style, Grammar, Sentence Structure, and Precise Terminology:
JCG’s content is focused and brief, using short paragraphs and bulleted lists when acceptable. Their terminology and sentence structures are precise and appropriate for their audience as well as for all site viewers, while their language is succinct and consistent throughout their site.
